Google adwords api

Google adwords api

do you have complex advertising needs like automated account management and reporting but don't want the overhead of manual maintenance I'm Xerxes a developer advocate at Google and I want you to understand how the AdWords API may help you to increase your operating efficiency and your return on advertising investment this video series is designed to help you get going with the API starting from the very beginning so let's get down to it with the AdWords API you can build software that manages accounts from the customer level down to the keyword level the API can do almost everything that the AdWords website does but programmatically some types of companies that have benefited from the AdWords API are advertising agencies SEM companies and big brands managing multiple AdWords accounts with needs beyond what is possible within the AdWords web interface there's an entire suite of applications and tools around AdWords so how do you know if the API is the right route for your organization to take this matrix summarizes the available approaches whether you have dedicated engineering resources or none at all we have the right tool for you click the link below to have a closer look and decide which approach is best for your business in short the AdWords API is used by companies that are looking to build custom account management and reporting automation beyond what is offered by the AdWords web interface AdWords editor and AdWords scripts the API allows AdWords to be deeply integrated with your own systems thereby removing the need for human intervention increasing your efficiency and automating AdWords logic based on your business needs a few common use cases are custom reporting ad management based on inventory bid management based on business data and other synchronizations with your internal systems.

so let's take each use case in detail the AdWords API allows you to programmatically retrieve report data and store it in your own databases you could then create custom dashboards for monitoring the performance of accounts including fine-grained details such as per keyword statistics powerful segmentation and filtering options allow you to slice and dice data without extra client-side logic with the AdWords API your software can pause an ad when stock is depleted then uncaused when stock becomes available so visitors to your site will never be taken to a page only to find that an advertised item is on stock no more wondering if your ad budget is well-spent and you'll see conversion rates climb the AdWords API allows you to incorporate your own business data into bid decisions for example you could adjust bids based on your inventory cost changes or sales some clients use the API to integrate information from AdWords with their internal systems such as billing or conversion tracking for instance they may want offline access to data such as campaign and AD group listings or performance statistics such as impressions clicks cost click-through rate etc. 

they may also want to programmatically create AdWords accounts for their clients based on data from a CRM system so the API can do a lot of powerful stuff but it should be noted that using the API is a serious commitment several versions are released and sunset each year so before deciding to develop with the API ensure that you have the engineering resources and that you have a business need that is not met by the AdWords website or AdWords scripts if you think that the API is the best route for your organization keep watching the videos in this series to build your very first AdWords API application if you'd like to brush up on AdWords basics before continuing here's a useful resource thanks for watching I hope to see you in future episodes and don't forget to subscribe to the Google Developers YouTube channel you